Ecofin Cloud: a more efficient and profitable ERP/CRM

Thanks to the carefully introduced changes to the system, Ecofin Cloud was able to grow its sales, shorten its sales cycle and begin its expansion into promising new markets. And all of it without changing its pricing.

Profile and background

Back in 2015, Ecofin Cloud started building its ERP and CRM business management software, which took them 3 years to bring to market. At that point the company had barely 100 domestic clients, all of them mid-sized businesses across different sectors. Today it offers global solutions to companies at home and abroad.

Goal

To reach the market as quickly as possible by taking advantage of technological improvements that would let them use fewer resources, increasing the operating margin compared with earlier versions, without sacrificing usability or an attractive look and feel.

Solution

At Neurafy we created an action plan to reach their goals. The company decided to build the solution from scratch, aimed at mid-sized and large businesses, visually fresh and easy to use. By combining the expertise of both companies, the result was a solution with no emulators or virtualisation, developed in PHP, HTML, Ajax and JavaScript: highly efficient, light on resources, supporting a large number of concurrent users and with no operating system limitations, since it runs through a web browser.

Results

Development 3 times faster, a 67% shorter sales cycle and 48% more margin on every licence sold.

Ecofin Cloud is the technology group Neurafy belongs to. Discover the platform at ecofincloud.com.