From idea to product, without a technical team yet
We give you the engineering team you don't have yet, so you can turn your idea into something real. We validate, prioritise and build your product (hardware, software or both) so you reach the market without wasting time or money.
The idea is 1%. The other 99% is building it well
You have the vision, maybe a few interested customers, perhaps some funding. What you don't have is the technical team to build the product. And putting one together from scratch (hiring, getting it wrong, trying again) eats up months and money a startup can't spare.
Every week your product doesn't exist is a head start for a competitor and a doubt in an investor's mind. And building the wrong thing, or building too much, is the most common way to burn through your cash before you even know if the idea works.
We are the engineering team your startup needs right now. We help you prioritise what actually validates, build an MVP that tests your assumptions with real users, and scale to a full product once you have traction. You move fast, spend sensibly and get there sooner.
The team that turns your idea into reality
Advice and hands-on building, whatever stage you're at. Here's what we put to work.
Advice and strategy
We help you define the product, set priorities and map the shortest path to market.
Idea validation
We test the key assumptions early and cheaply, before you invest heavily.
MVP and minimum product
We build the first version that already delivers value and lets you learn from real users.
Hardware and software
If your product is physical, digital or both, we build it all under one roof.
Iterating with users
We improve the product based on what your first users say and do.
Ready to scale
When traction arrives, we get the product ready to grow without rebuilding it.
From zero to product, without burning the cash
Five stages built to validate early and spend wisely.
Strategy
We define the product, the priorities and what needs validating.
Validation
We test the critical assumptions before building too much.
MVP
We build the first version that delivers real value.
Iteration
We learn from real users and keep improving.
Scale
We get the product ready to grow with the traction.
We know what it's like to build on a tight budget
We're not a consultancy that sells you hours. We think like a product team: we prioritise what drives traction, avoid anything that inflates the cost, and tell you the truth even when it's not what you want to hear. Because your cash is finite and every decision counts.
We've helped turn ideas into products that sell, from Barcelona, Madrid, London and Los Angeles. Our edge for a startup: one team covering hardware, software and AI, so you never have to coordinate four different suppliers.
Product mindset
We prioritise traction, not billable hours.
One full team
Hardware, software and AI in a single place.
Fast and agile
You reach the market before building a team.
Straight talk
We tell you what to build and what to skip, honestly.
Startups in any sector
Whatever your vertical: if your idea needs engineering to exist, we help you build it.
What we get asked most
Do you work with startup budgets?
Yes. We scope the work to prioritise what validates and drives traction, and avoid spending on things that can wait. Your cash is finite and we design around that.
Can you do hardware and software at the same time?
Yes, and for a startup it's a real advantage: one team for the whole product, with no suppliers to coordinate and no friction at the boundaries between them.
What is an MVP and why start there?
It's the first version of the product that already delivers value and lets you learn from real users. Starting there keeps you from building too much before you know the idea works.
I don't have a technical team. Can you be ours?
That's exactly what we're for. We act as your outsourced product and R&D team, speaking plainly and supporting you on every technical decision.
What if I need to show progress to investors?
We help with that. A working prototype or MVP is the best tool to convince anyone: it shows the idea is real, not just a promise.
What happens when the product takes off?
We get it ready to scale without rebuilding it, and we support you as you grow, whether that means extending the product or helping you build your own team.
Do I own the product?
Yes, completely. We hand over documented work that's yours, so your startup never depends on anyone else to keep moving.
Shall we make your idea real?
Tell us what you want to build and we'll tell you how we'd approach it, where to start and what to validate first. We reply fast.