Your product, from idea to first sales
We bring design, electronics, software and AI together in one team so your product ships sooner, costs less and never stalls halfway. You bring the vision; we bring the engineering that gets it built.
The idea is rarely the problem. Turning it into something real is.
Every year, great ideas die in a drawer. Not because they were bad, but because of what comes next: a design people love but nobody can manufacture, electronics that hold up in the lab and fall over in the real world, software that grows faster than the team can keep up with.
And almost nobody makes that journey in one piece. The usual approach is to chop it up: a designer here, an electronics shop there, a software factory six time zones away. At every handoff between vendors, information gets lost, accountability gets diluted and the budget drifts. When something breaks, everyone looks the other way.
We build it the other way around. A single team (industrial design, electronics, software and AI) owns the whole product, from idea to production, with one point of contact who stands behind the result. That is why we move up to three times faster than splitting the project across third parties.
Everything your product needs, in one place
We do not farm out the parts that matter. These are the disciplines we put to work side by side.
Product definition
We sharpen the idea, pin down what to build and in what order. This is the step that saves you from redoing everything later.
Industrial design
Form, ergonomics and brand character, always with one eye on the factory. If it cannot be made, looking good counts for nothing.
Electronics and firmware
We design the PCB and the embedded software that bring the product to life: power-efficient, reliable and ready to pass certification.
Connectivity and IoT
Your product stops being an island: it connects, sends data and learns. That is what separates an object from a product that keeps getting better after the sale.
Prototyping and validation
We test early on real hardware to catch what breaks while fixing it is still cheap.
Into production
We hand over the documentation, the suppliers and the controls so moving to volume is a matter of method, not crossed fingers.
An engineering method that leaves no loose ends
Five stages to take risk off the table early and move with a steady step. At each one you know where you stand, what is missing and what to decide next.
Definition
We get the challenge, the user and the business, then pin down what to build.
Design
Industrial, electronic and software, all thought through at once.
Prototype
Real hardware in your hands. We iterate fast and cheap.
Validation
Testing, reliability and certification. It has to hold up outside the lab.
Production
From prototype to volume, with quality and traceability.
One team changes everything
When industrial design, electronics and software are thought through together, they stop fighting each other: the housing makes room for the board, the board is designed for the firmware, the firmware talks to the cloud and the cloud returns data that improves the product. That loop only closes when everything lives under one roof.
Since 2015 we have been turning ideas into products that sell and get used, with teams in Barcelona, Madrid, London and Los Angeles. Always with one fixed idea: that your innovation should be an investment, not a cost.
End to end
Idea, design, electronics, software, validation and production.
Multidisciplinary
Engineers, designers and data people at the same table.
Close to you
Four offices across three continents, beside you at every phase.
Method-driven
Engineering, not improvising. Every decision has a reason behind it.
Whatever your sector, your product has a place here
From a connected consumer device to a critical piece of industrial kit, the build changes shape but the method stays the same.
What we get asked most
How much does it cost to develop a tech product from scratch?
The expensive part is rarely the development: it is having to redo it. So we start with a short definition phase that puts a number and a timeline on what comes next, based on data rather than guesswork.
How do you go from a prototype to volume manufacturing?
We prepare the design for manufacturing, pick suppliers, set up quality controls and run pre-series. This is the stretch where most projects stumble, and where having engineering beside you shows the most.
Do you do both the hardware and the software?
Yes, and at the same time. The board is built for the firmware, the firmware for the app and the app lives in the cloud. When it is all designed together, the mess at the vendor borders disappears.
I have an idea but no technical team. Can you still help?
That is exactly what we are for. We act as your outside R&D lab, explain things in plain language and decide with you at every step. You keep the vision; we bring the engineering.
Do you work with companies outside Barcelona?
Yes. We have teams in Barcelona, Madrid, London and Los Angeles, and clients across Europe, the UK and the United States.
How long does it take to get a product ready?
It depends on how complex it is, but we work in phases with clear milestones so you see progress early and decide on something real. The initial definition gives you a realistic timeline and scope.
Are the product and the documentation mine?
Yours, one hundred percent. We hand over the product, the code and the documentation so you never depend on anyone to manufacture it or keep evolving it.
Shall we talk about your product?
Tell us what you want to build and we will tell you how we would do it, what it takes and where to start. We get back to you quickly.