Products people love that can be made
We design your product's form, ergonomics and character without losing sight of what really decides its fate: that it can be manufactured, at a cost that makes sense.
Something beautiful you cannot make is not design, it is a drawing
Industrial design is often sold as pure looks. And yes, looks matter, they are the first thing your customer feels. But they are not what decides whether your product reaches the market. A stunning render that blows up the cost in production, or that the mold simply cannot release, is not good design. It is an expensive problem dressed up as something pretty.
A product's shape drives its manufacturing cost, how it is used and how your brand is perceived. Three things far too serious to decide by eye, or to find out the consequences of when there is no turning back.
That is why we design with manufacturing in mind from the first sketch. We test every aesthetic decision against materials, processes and assembly. So what people love on screen also works on the line, at a cost that does not eat your margin.
From concept to a file ready to produce
Complete industrial design, with engineering right next to the pencil. These are the pieces.
Concept and product language
We define your product's formal identity: how it looks, how it feels and what it says about your brand.
CAD modeling and surfacing
We turn the concept into CAD with quality surfaces, ready for engineering and for manufacturing.
Ergonomics and usability
We design for real use: the grip, the reach, the weight and the little details you feel while using it.
Materials and finishes
We choose materials and finishes that line up with the looks, the cost and the manufacturing process.
Design for manufacturing (DFM)
We refine every part for its mold or its process and, along the way, cut cost and production risk.
Renders and mockups
We show the product with renders and physical mockups to validate, sell and seal the deal.
A design that moves with judgment, not on a whim
Five stages to reach a product that is both desirable and producible.
Briefing
We get your product, your brand, your user and how far the cost can go.
Concept
We explore formal directions and keep the one that lands hardest.
CAD
We model in 3D with surfaces already ready for engineering.
DFM
We adapt the design to its manufacturing process.
Delivery
Renders, mockups and files ready to prototype and produce.
Design and engineering at the same table
Most design studios hand over a gorgeous render and wave goodbye right where the real problems begin. We do not. Because we also do the electronics, the software and the production, we design knowing what fits inside, how it assembles and what it costs. So design stops being a promise and becomes a product.
We design products built to make an impact, with teams in Barcelona, Madrid, London and Los Angeles, and always with one fixed idea: that beautiful and manufacturable do not have to be at odds.
Designed to be made
Every form tested against the mold, the material and the assembly.
The electronics fit
We design the housing knowing in advance which board goes inside.
Cost up front
Aesthetic decisions are made with their cost impact on the table.
Ready for engineering
We hand over a CAD the next step can use as is.
Industrial design for every sector
A consumer product and a piece of industrial kit call for different languages, but the same rigor in both.
What we get asked most
Does the design account for how it will be manufactured?
Always. We apply design for manufacturing (DFM) from the first sketch, which saves us overruns and delays. Something pretty that cannot be produced is no use to us.
Do you deliver files ready to produce?
Yes. We give you the CAD with quality surfaces and the documentation needed to prototype and manufacture, ready for the next engineering step.
Do you only do design, or the engineering inside too?
Both. Unlike a pure design studio, we also do the electronics, the software and the production, so the housing is designed knowing what goes inside it.
How does design affect the product cost?
Hugely. The materials, the number of parts, the finishes and the form decide a big chunk of the per-unit cost. That is why we design with cost up front, not when it is already too late.
Do you make physical mockups?
Yes. They serve to validate ergonomics and perception well before manufacturing, and they are also a great tool for selling the product internally or to investors.
Can you redesign a product that already exists?
Yes. Often a redesign improves the looks, cuts the manufacturing cost or fixes a usability problem. We review the current one and tell you where the gains are.
Do you work the product identity together with my brand?
Yes. The product is one of your brand's biggest ambassadors, so we design its formal language so it is recognized as yours even when nobody reads the logo.
Shall we design your product?
Tell us what you want to create and we will tell you how we would approach it, what it takes and where to start. We reply fast.